Netflix Highlights Global Trends and Popularity of Non-English Content at International Showcase

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During its first international showcase, Netflix revealed fascinating trends about its global audience. According to the streaming giant, 13% of viewers in the United States are now watching non-English content, while a massive 80% of Netflix users worldwide enjoy Korean programming.

Netflix's Chief Content Officer, Bela Bajaria, used the event to shed light on upcoming projects and the evolving preferences of global audiences. The company showcased several unique projects from different regions, including Colombia’s One Hundred Years of Solitude, Italy’s The Leopard, Japan’s Last Samurai Standing, and Brazil’s Sina.

Bajaria remarked, "In trying to make global shows, you sometimes end up creating something that appeals to no one," acknowledging the challenge of crafting universally appealing content.

Netflix also revealed that 70% of viewers rely on subtitles or dubbing, indicating the growing popularity of non-English shows. The success of Korean content, in particular, highlights a significant shift in global viewing habits.